BRAND IDENTITY. EVENT DESIGN.

Applefest

SUMMER 2024

A “tribute to apple season”, Apple Fest is an

annual festival highlighting the simple pleasures of Long Grove, IL. Inspired by all things-apple, there are a plethora of apple-themed delicacies, as well as entertainment including carnival rides, games, and live music.

OBJECTIVE

Reimagine Applefest's brand identity. Create guidelines and material for the festival that capture its core values and atmosphere.

DIRECTION

Creating a festival identity that embodies the simplistic togetherness of the festival. A playful and nostalgic style that pays homage to the 'homemade" sense of the festival.