BRAND IDENTITY. LOGO DESIGN. WEB DESIGN.
McBride Dale Clarion
SPRING & FALL 2024
During my co-op experience at MDC, I led a company rebranding effort, which involved conducting internal stakeholder research, developing a new logo, creating brand guidelines, designing a website, and producing templates and visual assets for company-wide use.
DIRECTION
Based on surveys I created and sent to employees inquiring about the voice and tone of the company.
Multifaceted
Fluid
Experienced
Well-networked
Tight-knit team
Flexible
Responsive
Connected
Dependable
Trusted
Private & Public work
Planning, Zoning, & Development
BRANDING
Aa
Sans Serif Typeface
Nacelle
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa
Serif Typeface
Bitter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
BRAND GUIDELINES
LOGO REDESIGN
MDC's multifaceted workspace and team is captured within this logo. It is a sleek, modern design with an emphasis on clarity of who MDC is. A cohesive and symbolic typographic approach was key to achieving a balance between established and forward-thinking.
PROCESS
WEBSITE REDESIGN
